01Pre-Construction & Groundbreaking
- Site aerials before work begins — the “before” that makes every later shot land
- Groundbreaking moment with your team and clients
- Signage and branding on site
Used for: project announcements, before/after storytelling, community marketing.
02Foundation & Framing
- Structural progress from consistent angles
- Craftsmanship details — joinery, materials, site organization
- Team at work — great for recruiting and culture content
Used for: client progress updates, process content, recruiting.
03Systems & Rough-In
- What disappears behind the walls — electrical, plumbing, HVAC runs
- Quality details that differentiate your build standards
Used for: quality documentation, buyer confidence, warranty records.
04Finishes
- Cabinetry, tile, millwork, and fixture details as they're installed
- Trade partners at work — tag and cross-promote
Used for: portfolio detail shots, trade partner features, craft-focused social content.
05Final Reveal
- Full professional photo set — interior, exterior, twilight
- Cinematic project film from foundation to finish
- 3D tour for spec and model homes
Used for: portfolio heroes, sales and marketing, awards submissions.
06Ongoing Aerial Progress
- The same drone angle captured at every visit
Used for: timelapse-style progress stories, community and pre-sale marketing.
A simple cadence that works: one shoot per milestone. You end up with a complete story of every build — and a year of marketing content from a single project.
